HANDSOME INTRODUCES RENOWNED NATIONAL BRANDS,
DIVERSE IMPORTED BRANDS FROM LUXURY TO CASUAL,
AND DIFFERENTIATED SELECT-SHOPS
TIME
POETIC SCENES
TIME offers sensuous interpretation of feminine style and delivers a timelessbrand value with sophisticated and refined silhouette.
With its premium quality and luxurious materials, TIME is recognized
among modern women seeking confidence and dignified lifestyle.
TIME has built an incomparable presence in domestic fashion market
in terms of brand awareness and product credibility since its launch in 1993.
MINE
MOMENT IN ETERNITY
With its own standards and pride, MINE establishes 'Moment in Eternity' asthe brand motto and expands its brand identity to the level or individual
lifestyle and attitude, presenting shining moments in eternity to modern
women with timeless elegance. Founded in 1988, as first brand of
HANDSOME CORP, MINE strives for a distinct character and identity as one
of the longest standing brand in Korea.
LANVIN COLLECTION
NEW ELEGANCE
LANVIN COLLECTION, launched in 2009, is a licensed brand of LANVINwhich is introduced to Korea by Handsome. It resonates soft and
graceful feminine style based on LANVIN’s unique femininity.
OBZÉÉ
ICONIC COUTURE
OBZÉÉ , a luxurious character brand launched in 1993, presents stylishand feminine trend for women who seek dignified elegance and have
their own distinctive style. It expresses the style of contemporary
women through a modern reinterpretation of couture-like delicacy and
chic mood.
the CASHMERE
ESSENTIAL & LUXURY SIMPLICITY
the CASHMERE is a cashmere specialty brand that offers top-tiermaterials and sophisticated design for consumers who wish to
concentrate on essential life values. It maximizes the refinement of its
products by using more than 70% Italian and Scottish cashmere yarns
that are used by high-end brands. the CASHMERE pursues comfortable
yet exquisite quality with concise silhouette and pragmatic detail.
LÄTT
DELIGHTFUL LUX CONTEMPORARY
LÄTT, meaning “light” in Swedish, is a brand for women with bright and soft attitude, and who enjoy witty and relaxing lifestyle. LÄTT delivers delightful style through sophisticated and differentiated color palettes and contemporary sensibility. With its luxurious quality, comfortable silhouette and uniqueness, it offers refined look for relaxed leisurely lifestyle.
SYSTEM
MIX MATCH LAYER
SYSTEM is Korea’s most popular young casual brand to date, as it isknown for quickly incorporating early trends while sustaining the initial
concept of ‘Mix Match Layer’ created at the time of its launch. With its
exquisite but chic tailoring and modern details, it offers styles for
free-minded and trendy young urban women. It keeps its reputation as
the best-in-class brand by prioritizing customer trust with its distinctive
excellence in design and quality.
SJSJ
YOUNG ARTISTIC CASUAL
SJSJ, launched in 1997, has built its brand identity as an artistic women’scasual brand inspired by young artists’ creativity. It offers creative and
emotional style with simple and natural silhouette, energetic color
features and art-like graphic elements, satisfying the desire of
young women who seek to be different from others through imagination
and delicacy.
O'2nd
COLOR, TASTE, HUMOR
O’2nd creates new casual culture through the concept of‘Pop Boutique’ inspired by art and culture. It reveals its own sensitivity
with young artistic mood and a delicate touch. It resonates its own
brand color by proposing fresh ideas and trend based on continuous
collaboration with artists.
SJYP
MODERN, CLEAN, FRESH
SJYP, a new contemporary denim label, promotes to be a luxuriouscasual brand. It offers unique styles through adding experimental mood
premium denim, and pursues a free mood through its distinctive pop colors
and unique pattern mix. It concentrates on relentless cutoff, destroyed and
other design that stimulates imagination.
DÉCKE
ALTERNATIVE LUXURY
DÉCKE, a global handbag and jewelry brand, offers distinctiveoriginality and sophisticated style representing the genuine beauty of
leather through in-depth view and approach to materials. It offers
contemporary mix-match look for modern women using premium
materials and its distinctive mood. It delivers its own brand story and
style through the collaboration of dismantlement and convergence
expressed through cultural art including music, graphic and media.
rouge & lounge
UNEXPECTED MODERN CLASSIC AS ADVANCED CONTEMPORARY
rouge & lounge is an advanced contemporary accessories brand.rouge & lounge delivers self-contradictory meaning where rouge means
women who love their work while lounge is to take a break from work,
to relax and refresh. It completes the contemporary style by leveraging
unique and iconic materials based on craftsmanship to integrate
technology on contemporary sensitivity.
TIME HOMME
DELICATE LUXURY & MODERN CLASSIC
TIME HOMME represents soft luxury with a mix of classic silhouette andmodern casual wear. TIME HOMME incorporates sensuous design and
casual with premium materials to create not just a brand, but to create
its own distinctive style. Since its launch in 2000, it has firmly gained its
position as a leader in menswear market, having a high customer
loyalty based on its sophisticated design and excellent quality
unrivalled by any other foreign premium brand.
SYSTEM HOMME
SLIM & STYLSH URBAN CASUAL
SYSTEM HOMME, offers bold designs and slim silhouette for youngsensuous men and presents differentiated urban casual with its tailored
-like and chic, premium materials and trendy details. It is a brand for
urban men who prefer special and chic casual look to complete their
own personality and style. Since its launch in 2008, SYSTEM HOMME’s
sleek suits and stylish casual items have been highly acknowledged
amongst well-known fashion people and young men.
TOMMY HILFIGER
CLASSIC AMERICAN COOL WITH A TWIST
Tommy Hilfiger is a New York based brand founded in 1985, known forits leading premium lifestyle. It is internationally recognized as
American casual brand that embodies classic and sophisticated
American mood. It has broadened its to menswear, womenswear,
denim, kid’s and footwear line, and offers various modern fashion
inspired by America’s pop culture. Tommy Hilfiger was first introduced
in Korea in 2003, and has since had a reputation for American classic
preppy look with a distinctive humor and twist.
TOMMY JEANS
AMERICAN DENIM CLASSICS WITH A MODERN, CASUAL EDGE
Tommy Jeans is inspired by American denim classics with a modern,casual edge. It adds a youthful energy and twist to the Tommy Hilfiger
heritage, with a focus on premium denim. The line targets the young
generation of 18-to-30-year-old denim-oriented consumers.
CLUB MONACO
AFFORDABLE LUXURY WITH A MODERN SENSIBILITY
CLUB MONACO is a New York based contemporary brand launchedin 1985. It appeals to city women and men with its practicality
based on urban sense. It began its domestic license business with
Handsome in 2009 and offers trendy designs embodied on its
distinctive and chic mood.
DKNY
ADVANCED CONTEMPORARY
DKNY is a worldwide brand recognized by its energy and inspiration ofNew York - always on the go. DKNY was founded in 1989 and dresses
men and women living a vibrant life, no matter where the day may take
them, offering a modern wardrobe of ultimate ease.
CK CALVIN KLEIN
SEXY, URBAN, TRENDY, YOUTHFUL
Calvin Klein is one of the leading fashion brand and marketing studiosin the world. CK Calvin Klein is contemporary brand that offers modern
and sophisticated designs known for its unique edge and intricate
sensuality. It was introduced in Korea in 2012, and operates in 60+
stores across Asia and Europe.
BALLY
INNOVATION, FUCTIONALITY, ELEGANCE
BALLY, a Swiss high-end brand launched in 1851, promotes dignifiedclassic style with the best leather materials and craftsmanship.
It offers menswear and womenswear along with leather accessories,
evolving into a total fashion brand. It is successfully expanding in Korea
after partnership with Handsome.
LANVIN
ELEGANT EVOLUTION OF FRENCH CLASSIC
Lanvin has long preserved its prestige as a global luxury brand since itwas created by Jeanne Lanvin in 1889. Known its unique French
sensuality and exquisite detail, it has successfully settled in Korea after
the exclusive contract with Handsome in 2007. Handsome is currently
expanding the brand through licensed brand LANVIN COLLECTION.
ROCHAS
PARISIAN CHIC & SOPHISTICATED SENSUALITY
ROCHAS is a Paris based brand launched in 1925 by couturier MarcelRochas. It offers diverse styles ranging from glamorous looks to casual
daily wear. It resonates a sophisticated but romantic femininity through
a harmony of flowing silhouettes, dynamic colors and prints.
3.1 PHILLIP LIM
NEW MODERN LUXURY
3.1 PHILLIP LIM is a New York based contemporary brand and pursuesmodern minimalism. PHILLIP LIM has gained his reputation as America’s
leading designer after gaining CFDA Award after his first collection.
It is loved by young women for its outstanding stylishness in simplicity
and chicness.
MUE
ATTRACTIVE HIGH-END SELECTION
MUE represents a new concept of select shop: ‘gallery-like fashion multi-boutique’, where brands’ distinctive personalities and cultural
identities blend together. One can create his or her own individual
mood and style in a space where diverse arts and cultural inspiration
co-exist by mixing luxury brands and designers’ brands. We only select
items that highlight each brand’s value and identity to offer a one-and-
only experience for luxurious fashion people.
TOM GREYHOUND
IMAGINATIVE STYLE INFLUENCER
TOM GREYHOUND is a select shop for young fashion people where wedeliver a variety of new and fun trends and brands.
The space is created from the concept ‘Alice in Wonderland’ and
introduces young and witty items from renowned and rising designer
brands, along with Handsome’s own brands.
In 2014, TOM GREYHOUND Paris store opened in the fashionable
Le Marais district.
FOURM STUDIO
CONTEMPORARY FEMININE CHIC
Opened in 2016, FOURM STUDIO is a womenswear select-shop thatoffers classic styles reinterpreted with a modern twist.
FOURM ¼ is a Hyundai Department Store exclusive select-shop, giving
special value and experience pursued by Handsome and Hyundai
Department Store
FOURM THE STORE
UNIQUE TRENDY CASUAL
Opened in 2017, FOURM THE STORE is a women’s casual select-shopthat offers mix-match looks between modern and chic casual that
create an individuated mood.
FOURM ¼ is a Hyundai Department Store exclusive select-shop, giving
special value and experience pursued by Handsome and Hyundai
Department Store
FOURM LOUNGE
MODERN CLASSIC HERITAGE
Opened in 2016, FOURM LOUNGE is a menswear select-shop thatmixes classic heritage and modern mood.
FOURM ¼ is a Hyundai Department Store exclusive select-shop, giving
special value and experience pursued by Handsome and Hyundai
Department Store
OUR LEGACY
FAMILIAR AND IRREGULAR
OUR LEGACY is an independent fashion brand based in Stockholm,Sweden founded in 2005 by Jockum Hallin, Christopher Nying
and Richardos Klarén.
Known for applying custom-developed fabrics on signature shapes,
OUR LEGACY has amassed a devoted following over the years establishing
the role of a cult brand.
Handsome has opened the first OUR LEGACY store in Korea, in August 2022.
LANVIN BLANC
LUXURY PERFORMANCE GOLF WEAR
Lanvin Blanc is a licensed golfwear brand, capturing the values of theFrench luxury fashion house Lanvin.
'Blanc' meaning 'white' and 'shine', we have interpreted the brand's
core value in potential without limits.
With modern and graceful details and premium performance
textiles, we offer a new perspective of golfwear.
TOTEME
MINIMALISM & GRAPHIC EXPRESSION & CRAFTMANSHIP
Stockholm label TOTEME was founded in 2014 by Elin Kling and Karl LindmanWith a singular aesthetic, the label explores the appeal of a modern uniform
through distinct
design cues, meticulous craftsmanship and methodic repetition. Pieces are
subtly refined and tweaked for a well-curated wardrobe that transcends
trends. The label has offered luxury ready-to-wear, shoes, bags and
accessories defined by minimalism for women.
GABRIELA HEARST
HONEST LUXURY & SUSTAINABILITY
Gabriela Hearst who was born in Uruguay, launched her eponymous labelin Fall 2015 Gabriela wanted to create a brand that reflects a slower pace and
process with her commitment to a luxury with conscience or in other words,
‘honest luxury’. Together, each garment made with impeccable construction
and uncompromising, noble materials as well as structured handbags that
hold memories for the woman who wears them reflect the utilitarian and the beautiful
VERONICA BEARD
LOOK GOOD, FEEL GOOD, DO GOOD
Sisters-in-law, Veronica Miele Beard, and Veronica Swanson Beardfounded their eponymous label with the aim to create a modern
uniform for today’s women.
The brand launched their signature Dickey Jacket before making its
New York Fashion Week debut in September 2012. The Veronicas’
shared passion for wearable clothes is reflected in the brand’s
contemporary collections of classic, versatile pieces that are, in their
own words, “for the women who make it happen.”
MOOSE KNUCKLES
ENGINEERED FOR TUNDRA, DESIGNED FOR CITY
Moose Knuckles is a Canadian brand founded by Noah Stern andAyal Twik. The brand was built on the belief that it could make the
leanest, toughest and most luxurious sportswear in the world.
It engineers Canadian know-how, grit and heritage into every fiber,
stitch and zipper and stands by impeccable tailoring, ethically sourced
materials and premium hardware.
The Moose Knuckles mission is to warm you to your core so you can
ignite the fire within.
LONDON UNDERGROUND
UNEXPECTED HERITAGE
London Underground is the streetwear brand inspired by the LondonUnderground, the world's first underground subway with a history of
160 years. Our brand motto is 'Unexpected Heritage' and we combine
the heritage of the with present trends in everyday life with a new
perspective. ouer street label reinterprets the past from a fresh and new
perspective. We create collections based on a solid foundation of
expertise, showcasing a wide range of colors, layered styling, and highly
sensitive details that are rarely seen.
ASPESI
ITALIAN MODERN HERITAGE
Founded in 1969 by Alberto Aspesi, Aspesi is an Italian modern heritagebrand that is rooted in minimalism and known for its impeccable details
and comfortable materials. Starting as a shirt manufacturer, Aspesi has
leveraged its insight into combining functionality and style, establishing
itself as a brand that represents innovative and practical fashion.
Rather than flashy logo plays, Aspesi emphasizes subtle luxury through a
natural color palette and minimalistic designs, offering outstanding quality
and style without extravagant elements.
